Things DoD contractors should know before beginning their Journey to NIST CSF 2.0

Posted on August 29, 2022August 29, 2022Categories Tech

Ever since cyber attacks on businesses have increased, Department of Defense, the U.S federal agency, has implemented numerous cybersecurity compliance regulations including CMMC security. NIST is one such cybersecurity framework put in place by the NIST.

The National Institute of Standards and Technology’s (NIST) Cybersecurity Framework is one of the essential tools for managing cybersecurity risks throughout a business holistically. It has been accessed by more than 1.7 million organizations of various sizes, regions, and industries. It is also used abroad with nine linguistic translations and the original English. 

Overview of the NIST Cybersecurity Framework as of Right Now

The original and primary audience for the NIST CSF framework consists of U.S. Government agencies and private organizations in charge of our country’s vital infrastructure. All federal agencies must follow the framework in compliance with the 2017 presidential Executive Order 13800.

The framework was explicitly designed so that it may be used by small, medium, and large firms across a variety of industries, regardless of whether they are involved in our country’s vital infrastructure or not. They chose their level of compliance.

The NIST CSF framework comprises the five fundamental security measures of identifying, guarding, detecting, responding, and recovering. Categories and sub-categories are used to group the essential functions. Planning for incident response is heavily emphasized, as are the steps necessary to react to and recuperate from a security breach or other security issue.

Early Feedback Results Include Six Overarching Themes

On February 28, 2022, a Request For Information (RFI) calling for suggestions on how to improve the NIST and CMMC regulation Cybersecurity Architecture was released by NIST.

Three months later, on June 3, 2022, more than 130 remarks were received, examined, and arranged. Industry (81 replies) and non-profits made up the majority. Some of the responses were quite thorough and well-thought-out, validating the notion that it is, in fact, time to upgrade the framework once more. These responses were substantial enough to merit giving the framework the version 2.0 classification rather than edition 1.2.

The NIST identified the 130 comments’ commonalities, significant points of agreement, and points of disagreement through analysis and categorization, and these findings were translated into six essential themes that will direct the framework update. NIST will avoid duplicating existing comments and incorporate new ones when they are submitted. The NIST summary of comments includes information on the six themes noted below, as well as their sub-themes:

Theme 1: The main focus of the upgrade should be on upholding and enhancing the fundamental components of the cybersecurity architecture. There is a feeling that there aren’t many changes needed to the framework’s Tiers, Core, and Profiles structures.

Theme 2: Integrate the framework with ongoing NIST and other initiatives.

Theme 3: provide additional implementation guidance, which will be especially helpful for newbies and smaller enterprises.

Theme 4: Make sure the framework is still technology-neutral while being easily adaptable to various technology-related concerns, including modern developments and procedures.

Theme 5: Emphasise the value of metrics, measurement, and assessment when utilizing the cybersecurity framework.

Theme 6: When creating the update, consider various cybersecurity concerns in the supply chain.

How can businesses and marketers utilize AI technology for their marketing efforts?

Posted on August 29, 2022August 29, 2022Categories Technology

Most digital marketing agency Virginia and IT organizations are aware of AI because they know it can boost operational effectiveness and boost consumer happiness. However, it’s not always clear where to start to provide the highest ROI in the broad ecosystem of AI solutions. Furthermore, it is simple to get lured by the most extravagant and audacious AI projects, even though they are expensive and challenging to implement. 

Dreaming big is generally wonderful, but for most firms implementing AI, it’s far wiser to concentrate on focused, controllable efforts and expand from there.

AI can fulfill three crucial business requirements: automating business activities, learning through data gathering, and interacting with clients and staff. 

AI can enable businesses to automate 

The most repetitive and rote chores on your to-do list are usually the first things that come to mind if you shut your eyes and think about the tasks you would delegate to a robot if you had one of these at your disposal.

Fortunately, AI can assist with that.

One field where AI is already assisting businesses in increasing operational efficiency is procedure automation. Companies can efficiently assign low-complexity but time-consuming organizational duties using Robotic Process Automation (RPA), a type of AI.

Some examples are data entry and transmission, query administration, form processing, and different client account administration duties. By automating these operations, employers may free up important staff time for tasks requiring analysis, judgment, and problem-solving abilities.

AI can help in data analysis and insights

The digital era has produced a flood of customer data that brands may gather and examine. However, because it is so challenging to extract valuable insights from such vast swathes of data, most businesses find it challenging to make good use of the data they collect.

Thankfully for us, AI excels at spotting patterns in massive amounts of data. Machine learning algorithms can sort and interpret data to identify trends and forecast future outcomes.

These algorithms naturally become more intelligent as they are utilized more frequently and are exposed to more data. As a result, predictions made using machine learning improves with time.

Real-time fraud detection, data modeling, and customized content curation are instances of this technology in action.

AI can help in better customer engagement

As marketers, we spend a lot of time thinking of ways to connect with our audiences more effectively. AI is already in a good position to assist in offering solutions. Machine learning can fill customer service inefficiencies, which helps customize experiences. Nowadays, chatbots and intelligent agents can handle low-complexity activities and issues, freeing up staff members’ time to take on more challenging demands.

But AI can play a much bigger role in employee engagement than in customer engagement tactics.

Understanding employee happiness is the secret to lowering turnover and keeping your most exemplary employees in their positions. AI enables businesses to produce real-time feedback. Frequently receiving this feedback, instead of only doing so during review periods, provides better insight into employee happiness and allows companies to respond promptly to problems. AI that can have conversations is also used internally. For instance, it can support human resources departments by responding to straightforward inquiries and requests. Intelligent agents can also be used as small business IT solutions and support and to assist customer service representatives in resolving client issues.…

What is Inbound Marketing, and When Should Brands Use it?

Posted on August 29, 2022August 29, 2022Categories Technology

With the help of inbound marketing, businesses may interact with and persuade prospects to promote long-lasting relationships and trust. It enables digital marketing agency Virginia Beach marketers to develop a customer experience that draws potential customers and raises exposure without coming across as “salesy.”

Content is a critical component of inbound marketing. Although you may have heard that “content is king,” inbound marketing proves it true.

This indicates that marketers should prioritize quality more than number when developing their inbound marketing strategy. However, inbound marketing involves much more than just producing excellent content.

Inbound marketing can be helpful in highly regulated, expensive sectors or where customers need knowledge and direction to get through a process. Medical, banking sectors, industrial production, employment, and education are some of these sectors.

Inbound Marketing

Inbound marketing aims to establish lasting relationships with your audience by developing relevant content and experiences catered explicitly to their requirements.

The key to inbound advertising is that it meets your consumers’ demands by offering answers. By doing that, you can create enduring connections and nurture brand evangelists.

When should you use inbound marketing?

The benefit of inbound promotion is that it draws customers actively searching for the product or service you offer.

For instance, inbound marketing will make you more visible to a consumer who searches for a “IT support consultant,” and you offer that service.

There are a few factors to consider before deciding on an inbound marketing strategy:

You are aware of your target audience – If you are aware of your target audience, using inbound marketing to attract them can be very effective. This can be seen in SEO, where you can employ relevant keywords on your website and in your blogs to draw in the right audience. This is effective if you operate in a specialized field like manufacturing or mining. 

You want to attract an audience – Inbound marketing strategies work well if you want to start a dialogue or encourage participation. In this situation, polls or surveys can be wonderful because they increase interaction and give you more knowledge about your audience. This may be useful for someone in, say, the medical field who wants to learn more about consumer perceptions of a product or a brand.

You desire quality leads – With inbound, leads are prioritized before quantity. This results from your usage of a targeted campaign to establish personas. Create an ebook on the topic of “Jumpstarting your Digital Marketing Job” to provide information while also collecting data for retargeting; for instance, if you operate in the education industry and want to target those wishing to earn a qualification to start a digital marketing career.

You want to measure ROI – With inbound marketing, you can continuously monitor performance and adjust content as needed. You need to analyze campaigns to deploy resources and budget because senior executives are placing a greater emphasis on ROI.

You have a lengthy sales cycle – This is typical for many B2B organizations. In this situation, prospects require knowledge and direction, and films may be helpful. Think of producing a video series with an expert or staff member. To ascertain effectiveness, you can measure engagement.

Budget is tight or small – An inbound marketing strategy might be economical. Blogs are a fantastic method to draw in new readers if you understand your audience’s problems and offer a solution. Don’t forget to use keywords to draw in your audience in the first place.…